THE FACE SHOP · Rice Water Bright · Case Study
A complete
cleansing world.
A connected creative experience for THE FACE SHOP—bringing Rice Water Bright to life through product photography, campaign design, AI film, playable media and a high-motion digital experience.
Explore the work ↓
01 · AI video · 9:16
Made to move.
Built to be felt.
Four social-first films spanning cinematic product storytelling, creator content and tactile skincare moments.
02 · Product photography
A brighter way
to show clean.
Bold colour, tactile light and precise product detail turn an everyday cleansing ritual into a modern beauty story.
03 · Graphic design
From product story
to campaign language.
A flexible visual system that moves between premium product education and bold, social-first communication.






04 · Rich media
Don’t just watch.
Play the brand.
Interactive product discovery and playable ad formats turn passive attention into a hands-on brand moment.
05 · Motion website
Everything becomes
one experience.
The final digital space brings the collection, product guidance and visual world together through responsive motion.