THE FACE SHOP · Rice Water Bright · Case Study

A complete
cleansing world.

A connected creative experience for THE FACE SHOP—bringing Rice Water Bright to life through product photography, campaign design, AI film, playable media and a high-motion digital experience.

Explore the work
AI FilmPhotographyDesignInteractiveWeb
THE FACE SHOP Rice Water Bright cleansing collection in a soft pink studio landscape
2026 Brand experience · Case study

01 · AI video · 9:16

Made to move.
Built to be felt.

Four social-first films spanning cinematic product storytelling, creator content and tactile skincare moments.

01 · UGC ROUTINE14 SEC · 9:16
02 · COLLECTION FILM12 SEC · 9:16
03 · CREATOR STORY17 SEC · 9:16
04 · PRODUCT SHOWCASE12 SEC · 9:16

02 · Product photography

A brighter way
to show clean.

Bold colour, tactile light and precise product detail turn an everyday cleansing ritual into a modern beauty story.

Micellar Cleansing Water surrounded by soft white flowers
01Micellar WaterBotanical portrait
Rice Water Bright Enzyme Powder Wash in a floral setting
02Powder WashBotanical portrait
Lip and Eye Makeup Remover surrounded by soft white flowers
03Lip & EyeBotanical portrait
Micellar Cleansing Water held against a warm backdrop
04Micellar WaterBeauty still life
Deep Peeling Cleansing Balm on a coral plinth
05Cleansing BalmCampaign still
Complete collection on colourful geometric plinths
06Colour systemCollection hero
COLOUR AS TEXTURELIGHT AS ENERGYPRODUCT AS HERO

03 · Graphic design

From product story
to campaign language.

A flexible visual system that moves between premium product education and bold, social-first communication.

Fresh Start enzyme powder wash campaign design
01 · Fresh StartProduct education
Melt Away cleansing balm campaign design
02 · Melt AwayTexture story
Swipe Clean makeup remover campaign design
03 · Swipe CleanBenefit story
Two-step Rice Water Bright routine graphic
04 · Change Your CleanseRoutine builder
Two cleansers for two skin needs campaign graphic
05 · Find Your MatchProduct comparison
Rice Water Bright double cleanse campaign graphic
06 · Double CleanseRoutine pairing

04 · Rich media

Don’t just watch.
Play the brand.

Interactive product discovery and playable ad formats turn passive attention into a hands-on brand moment.

05 · Motion website

Everything becomes
one experience.

The final digital space brings the collection, product guidance and visual world together through responsive motion.

Rice Water Bright · THE FACE SHOP
THE FACE SHOP Rice Water Bright motion website hero cover
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